Best Buy changes it’s anime strategy

From:  http://www.icv2.com/articles/news/14359.html

Best Buy is about to dramatically change its anime strategy, eliminating most anime from nearly half its stores, according to an industry source. The change will focus Best Buy’s anime efforts on those stores that have historically done best with the category, and nearly eliminate anime in stores that have produced a disproportionate share of anime returns.

The new strategy will kick off March 1st, when 50% off anime closeout sales will begin in over 460 stores nationwide. After the sales end on March 21st, those stores will offer only around 20 core anime SKUs.


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