Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 212

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 213

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 214

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 215

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 212

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 213

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 214

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 215

Will loves “White Kazoku 24”

I’m usually not one for advertising, but recently I have absolutely enthralled by some cell phone commercials here in Japan. Soft Bank (a.k.a. Vodafone elsewhere in the world) has a package called ホワイト家族24 (howaito kazoku nijyuuyon, White Family 24) where if a whole family signs up they basically get free calls to each other. The CMs (Japanese abbreviation for ‘commercial’) for it are absolutely hilarous, somewhat based around a very interesting Japanese family. Check out my favourite one below.

Check out my favourite Soft Bank CM by RIGHT CLICKING ON THIS SENTENCE AND SELECTING ‘OPEN IN NEW WINDOW).

Here is my loose translation of the above CM:

Aya: “Thanks very much! New customer please.”
Brother: “Aya.”
Aya: “Brother!”
Brother: “Aya, I’ve got a question.”
Aya: “What is it all of a sudden?”
Brother: “I’ve just got one thing I want to ask you.”
Aya: “So then what is it!?”
Brother: “What is ‘White Family 24’?”
Aya: “If a whole family signs up under this plan they can call each other for free 24/7. Isn’t it amazing?”
Brother: “Wow, that is amazing! …then, why is it so? Do you know?”
Aya: “I don’t know these things. I also don’t know why our Dad is a dog!?”
Dad: “There is a reason for all things.”
Aya: “Reason? What reason, Dad?”
Dad: “You’re too young to understand!!!” or more literally “It is still too early for you!”

Complete randomness, it is awesome. Why on earth has famous idol Ueto Aya got a black guy for a brother and a dog for a Dad? In search of an answer I went to the Soft Bank site for the CMs (click here, open in new window). The family member profile basically says this:
Aya: “Soft Bank OL (Office Lady).”
Dad: “For some particular reason currently unknown one day he turned into a dog.”
Mother: “Always works hard for her family.”
Brother: “No matter how many times he hears something he always seems to be not listening. For some reason one day he randomly turned into a black guy.”

This CM is a prime example of strange Japanese advertising. Until next time, please comment!

P.S. If you are so motivated you can see some of the other Soft Bank CMs on the above website.


Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 212

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 213

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 214

Notice: Undefined index: full in /home/164355.cloudwaysapps.com/zktfqjxqnb/public_html/wp-includes/media.php on line 215
1 reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.